Real Life Marketing: Signs
By Bulletz. Filed in Computer Tech, General Tech, Search Engine Optimization, Uncategorized |
Marketing to search engines is a large part of the strategy for anyone trying to make their brand known to the world. One aspect that is horribly downplayed are signs. Yard Signs can be a very effective tool for marketing. Making a sign is easy as one, two, three. Most people will see a sign in a yard, on a car, or in a window and make a note of the business and website for later research. I can’t tell you how many great businesses I have found that had signs in my neighborhood.
Small local businesses find this to be highly effective. Any sign or card that they have backed up with a well made website will bring in sales. I said “well-made” because that makes a difference. If the site isn’t aesthetically pleasing, many people will glance and move on. We are visual creatures and need the stimulation of an easy to use interface and well made layout. Nothing can kill business more quickly than a problematic website.
Think about getting some signs. They are inexpensive and very accessible. Placement is a breeze. You can get locals to help you spread the word. Word of mouth is still the best marketing tool for business, and signs will definitely help you get your brand noticed.
Technorati Tags: signs, marketing, business, small business
