Archive for the 'Search Engine Optimization' Category

Review:The Scrutinizer

Monday, February 5th, 2007

One of my buddies let me know about this awesome website that has loads of help for your website. The Scrutinizer – 269 Tools in One Place is using this one website as a jump off for many other tools that you can use to make your site better. You can evaluate your site from many angles and use the information to your advantage. Take some time to see what I am talking about.

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Review: SEOP.com

Monday, February 5th, 2007

You know that I am doing ongoing research on your behalf to find companies that will aid you in Search Engine Optimization and Marketing. I was just looking at another service provider who excels in Search engine optimization . Give them a call and they will give you a free evaluation before you sign up for anything. This will give you an honest overview of what you are looking at in terms of search engine effectiveness and what they will be able to do for your site. Their main focus is ethical search engine optimization so that your site and links don’t become discredited in search engine’s eyes. Give them a call and see what they can do for your site. Let me know how it works out for you. I have only read rave reviews.

Search engine optimization

Review: SEOYak

Thursday, February 1st, 2007

Anyone with a webspace needs to know about search engine optimization. We need to keep up with the industry news and trends. That is where SEOyak.com – Social SEO News site comes in. You are able to read other people’s insights into what is going on in the industry, vote for your favorite articles, and even submit your own. You don’t need to register to vote for the articles of your choosing, but they do make it worthwhile for you to register. Read their blog to see what I mean. You can advertise with them, as well. The site is developing into a good resource to keep on tab, so go check it out.

Review: Apogee

Friday, January 26th, 2007

Always on the lookout for something that will help other with Search Engine Optimization and Marketing, I have happened across many who swear by Apogee. What is Apogee? A Search Engine Marketing firm that allows you to look at your site through the eyes of a search engine to find out whether or not your site will be successful. They have tools that you can download and many resources to help you do your own optimization. The blog is also rather insightful with industry news and information on SEM. They have recently become Google AdWords certified, which only ads to their credibility. Make sure to take a look around.

Real Life Marketing: Signs

Saturday, January 13th, 2007

Marketing to search engines is a large part of the strategy for anyone trying to make their brand known to the world. One aspect that is horribly downplayed are signs. Yard Signs can be a very effective tool for marketing. Making a sign is easy as one, two, three. Most people will see a sign in a yard, on a car, or in a window and make a note of the business and website for later research. I can’t tell you how many great businesses I have found that had signs in my neighborhood.

Small local businesses find this to be highly effective. Any sign or card that they have backed up with a well made website will bring in sales. I said “well-made” because that makes a difference. If the site isn’t aesthetically pleasing, many people will glance and move on. We are visual creatures and need the stimulation of an easy to use interface and well made layout. Nothing can kill business more quickly than a problematic website.

Think about getting some signs. They are inexpensive and very accessible. Placement is a breeze. You can get locals to help you spread the word. Word of mouth is still the best marketing tool for business, and signs will definitely help you get your brand noticed.

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